That's usually the first thing we do. I run a full marketing and funnel audit covering your traffic, pages, ads, tracking and email/CRM setup, and pinpoint exactly where customers drop off or money leaks. You leave with a prioritised list of fixes — not guesses, and not a sales pitch for a rebuild.
Both. I cover the entire funnel — store design, development and theme coding, SEO, paid ads on Meta and Google, and email/CRM with Klaviyo. Most growth comes from the combination: a store that looks right, converts well, and has marketing pulling the right traffic in.
It follows the same path every time: audit, strategy, build, launch and test, then grow. A focused CRO sprint runs two to four weeks. A full store build is four to eight weeks. Ongoing growth retainers run month to month with a 30-day out. You get a written scope with milestones before anything starts.
Yes — I'm Nigeria-based and work remotely with brands worldwide. All calls are scheduled in your timezone, and async updates keep progress moving even when our working hours don't overlap.
Unprofitable ads are almost always a funnel problem rather than an ad problem. If your landing pages don't convert, your tracking is messy, or nobody follows up with people who don't buy immediately, you'll burn spend no matter how good the creative is. I fix the whole path so spend turns into revenue.
Yes, and that's often the right call. A redesign can improve design, structure, usability and conversion flow while keeping the parts of your theme and custom functionality that already work. I'll tell you honestly when a rebuild is genuinely cheaper than patching.
Shopify and Shopify Plus are where I do most work, but the same principles apply to WooCommerce, BigCommerce and headless setups. I'll also tell you when a platform migration isn't worth the disruption — changing platforms is rarely the fix for a conversion problem.
AEO is Answer Engine Optimisation — structuring your content so it gets surfaced in answer-driven search experiences like featured snippets, People Also Ask boxes and voice results. You need it if buyers ask questions before they buy, which for most product categories they do. It's built from clear question-led content, structured data and entity clarity.
GEO is Generative Engine Optimisation — getting your brand cited inside AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google's AI overviews. Traditional SEO competes for a ranked list of links; GEO competes to be the brand the model names. It leans on entity consistency, verifiable claims, structured data and third-party citations rather than keywords alone.
That's the whole point. I measure success by income and profit, not vanity metrics. Every project focuses on converting more of the traffic you already have, raising average order value, and turning one-time buyers into repeat customers — all of which hit your bottom line directly.
It depends where the leaks are. Fast fixes — checkout, landing pages, email flows — often move revenue within 30 to 90 days. SEO and AI-search visibility compound over three to six months. I'll tell you which category each recommendation falls into and when you should expect to see it.
Project work is quoted as a fixed fee after the audit, so you know the number before committing. Audits and CRO sprints sit at the lower end; full store builds and migrations sit at the higher end. Retainers are monthly. If you share your budget range in the form, I'll tell you straight away whether it's a fit rather than wasting your time.
Store access (Shopify collaborator, ad accounts, Klaviyo), a quick call so I understand the business and its goals, and one decision-maker who can sign off. If your analytics are a mess, that's fine — fixing measurement is usually part of the first two weeks.